A little bit more bling, and you run the risk of it looking a bit more feminine.”The return of the herve leger could have broad consequences for the economy. Retail sales plummeted during the recession, with men’s apparel sales dropping almost twice as fast as women’s in 2009, according to an I.B.M. Global Business Services analysis of retail data.Women started buying again, and that helped push the recovery along. But men held off on buying apparel and accessories until last year, when estimated men’s sales rose more than 8 percent, outpacing the growth in women’s sales.
Spending on accessories is driving the men’s category: those sales grew 14 percent in the last half of 2011, to about $6 billion, according to the market herve leger bandage sale.“Men were the last to start spending coming out of the recession,” said Eric Jennings, fashion director for men’s wear at Saks Fifth Avenue. “If they learned one thing through the recession, it’s that looking schlumpy is not going to help you keep your job, get promoted or get a new job. I think they’re taking their appearance more seriously.”
The rebound in shopping may also reflect an improved jobs picture for men, who were hit disproportionately over the recession. The gap between men’s and women’s employment rates was about as high as it had ever been as the recovery started in June 2009. Only last month did the men’s and women’s unemployment rates reach the same level.The male models walking the runway at New York Fashion Week shows this month wore, among other adornments, scarves that could double as blankets; belts, pocket squares and fur neckwear; caps and handbags; feather necklaces; and metal cuffs.
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